To give you an idea of the depth of functionality offered by a shopping catalogue, we have provided a list of the main features you can expect to find in the average catalogue solution.
| Design features | Design templates, colour selections, wysiwyg (what you see is what you get) editor, page preview |
Sections | Hierarchical system of sections and subsections |
Products | Product options (size, colour), cross-selling, product descriptions, search, tax rates, postage rates |
Images | Thumbnail graphics, product images, zoom options, alternate product views |
Marketing | Special offers, discounts, discount vouchers, newsletters, affiliate programmes, auto-responder emails, search engine registration |
Customer interface | Customer lists, member access, order shipment tracking, member pricing |
Business-to-business | Wholesale product pricing, variable pricing by customer. |
International marketing | Multiple currencies, multiple languages; |
Payment gateways | Integration with the leading payment gateways like PayPal. |
Order management | Order retrieval, customer notification emails, order management, inventory tracking. |
Statistics | Sales, page views, sales by customer, sales by product, referring URLs. |
